Privacy Policy | BritSavvy

🔒

How BritSavvy handles your data — in plain English

Last updated: 2 April 2026 · Questions? Email privacy@britsavvy.co.uk

The short version

All BritSavvy calculators run entirely in your browser — we never see or store any numbers you enter. The only data we collect is anonymous analytics (page visits, device type) via Google Analytics, and anything you choose to send us via the feedback form. We do not sell your data, run ads, or require an account.

1. Who we are

BritSavvy (britsavvy.co.uk) is a free UK personal finance information and tools service. For the purposes of UK data protection law, BritSavvy is the data controller for any personal data collected through this website. If you have any questions about this policy or how your data is used, contact us at privacy@britsavvy.co.uk.

2. What data we collect and why

📊 Analytics data (Google Analytics 4)

When you visit BritSavvy, Google Analytics automatically collects: pages visited, time spent on pages, approximate location (country/region level only), device type and browser, and how you arrived at the site (e.g. from a search engine or direct link).

Why: To understand how people use the site so we can improve it — for example, identifying which calculators are most useful or where people get confused.

Legal basis: Legitimate interests (UK GDPR Article 6(1)(f)). We have assessed that our interest in improving the site is proportionate and does not override your privacy rights, particularly given the data is anonymised and aggregated.

💬 Feedback form submissions

If you use the feedback form, you may provide your name, email address, and a message. This information is submitted voluntarily.

Why: To respond to your message and improve the site based on your feedback.

Legal basis: Consent (UK GDPR Article 6(1)(a)) — you choose to submit this information.

🧮 Calculator inputs — NOT collected

All BritSavvy calculators run entirely within your browser using JavaScript. Numbers you enter into any calculator — salary, mortgage balance, savings, pension pot, or any other financial figure — are never transmitted to our servers or to any third party. They exist only on your device and are discarded when you close or refresh the page.

3. Cookies

BritSavvy uses the following cookies:

Set by

Purpose

_ga, _ga_*

Google Analytics

Distinguishes unique visitors. Expires after 2 years.

_gid

Google Analytics

Distinguishes users. Expires after 24 hours.

uk-figures-dismissed

BritSavvy

Remembers if you dismissed the UK Snapshot banner. Session only.

We do not use advertising cookies, tracking pixels, or any cookies that follow you across other websites. When you first visit BritSavvy, a banner will ask whether you accept analytics cookies. You can decline and the site will work exactly the same. You can change your choice at any time by clearing your browser's local storage or cookies for britsavvy.co.uk, which will show the banner again on your next visit. Blocking analytics cookies will not affect your ability to use any BritSavvy tool.

4. Who we share data with

We share data with the following third parties only:

Google LLC (Google Analytics & Google Tag Manager)

Used to collect anonymised analytics data. Google may process this data in the United States. Google is certified under the EU-US Data Privacy Framework and has agreed to process data in accordance with UK GDPR. You can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on. Google's privacy policy: policies.google.com/privacy

Netlify (website hosting)

BritSavvy is hosted on Netlify's infrastructure. Netlify's servers may log standard technical information such as IP addresses and request timestamps as part of normal hosting operations. This data is retained by Netlify under their own privacy policy at netlify.com/privacy

We do not sell, rent, or otherwise share your data with any other third parties. We do not use data brokers or advertising networks.

5. How long we keep data

Data type

Retention period

Google Analytics data

14 months (Google's default retention setting)

Feedback form submissions

Until the query is resolved, then deleted

Calculator inputs

Not collected — never leaves your browser

6. Your rights under UK GDPR

Under UK data protection law, you have the following rights:

Right of access — you can request a copy of any personal data we hold about you.
Right to erasure — you can ask us to delete personal data we hold about you.
Right to rectification — you can ask us to correct inaccurate data.
Right to object — you can object to processing based on legitimate interests (including analytics). You can exercise this right at any time by using the Google Analytics opt-out add-on or by contacting us.
Right to restriction — you can ask us to restrict processing in certain circumstances.
Right to data portability — where applicable, you can request your data in a structured, commonly used format.

To exercise any of these rights, email privacy@britsavvy.co.uk. We will respond within 30 days. Given the minimal data we hold, most requests can be addressed quickly.

7. Right to complain

If you believe your data protection rights have been violated, you have the right to lodge a complaint with the UK's data protection regulator, the Information Commissioner's Office (ICO). You can do this at ico.org.uk/make-a-complaint or by calling 0303 123 1113. We would, however, welcome the opportunity to address any concerns directly before you contact the ICO.

8. External links

BritSavvy contains links to external websites — including savings providers, MoneyHelper, and other resources. Once you leave BritSavvy, this privacy policy no longer applies. We recommend reviewing the privacy policy of any website you visit.

9. Changes to this policy

We may update this privacy policy from time to time, for example if we add new features or if legal requirements change. The date at the top of this page shows when it was last updated. We will not make material changes that significantly affect your rights without giving you reasonable notice.

10. Contact

For any privacy-related questions, requests, or complaints:

BritSavvy
Email: privacy@britsavvy.co.uk
Website: britsavvy.co.uk